The Correlation Between A Code of Ethics and Sales Behavior

JoEllen Jonsson & Dr. Alexander Lawrence

Abstract

This article presents theoretical considerations applying a possible merger instrument from Appreciative Inquiry and Integrated Cognitive Behavioral Coaching model informed practices within the organisational context. Empirical research suggests, separate measures and concepts may already present some promising results, and this amalgamated model applied to organisational context may potentially assist in increasing positive psychological capital resources and satisfying basic psychological needs to deliver even a more profound effect.  It is a working paper towards a practical application and scientific research within a broader organisational context.