A Case Study of Video Technology Use in Small Business Development

Dr. Ruth Guo, Dr. Michael Littman & Eric Jing Guo

Abstract

This study reports on graduate students’ learning experiences with video technology. These graduate students filmed and created short videos as their course projects for the development of a small family restaurant. Through this community engagement and business developing experience, students not only gain solid knowledge and skills in the filming and publishing process, but also learn the value of communication and cooperation. They have established connections with the community and are able to develop their skills and confidence in contributing the knowledge they learn in the course to the real society. This case study with an ethnographic approach was applied in this study to analyse the video data. Research findings indicate that students are committed to solving practical problems that make academic learning meaningful and enhance their social skills, analytical skills, and career development.