The Adoption of Electric Vehicles: Challenges and Issues for A Future Research Agenda
Sales of electric vehicles (EVs) grew rapidly in recent years. The vast literature on EV adoption, however, has generated regional, mixed, and sometimes contradictory results. A careful examination of the literature reveals overreliance on quantitative research methods and a dearth of qualitative, exploratory studies. The mixed findings may not stem directly from flaws in research methodology or research design, but rather reflect the inherent nature of the domain being studied. A research agenda in the tradition of qualitative, grounded theory is proposed.