A Case Study of Video Technology Use in Small Business Development

Dr. Ruth Guo

This study reports on graduate students’ learning experiences with video technology. These graduate
students filmed and created short videos as their course projects for the development of a small family
restaurant. Through this community engagement and business developing experience, students not only
gain solid knowledge and skills in the filming and publishing process, but also learn the value of
communication and cooperation. They have established connections with the community and are able to
develop their skills and confidence in contributing the knowledge they learn in the course to the real
society. This case study with an ethnographic approach was applied in this study to analyse the video
data. Research findings indicate that students are committed to solving practical problems that make
academic learning meaningful and enhance their social skills, analytical skills, and career development